Our best selling training programs


The program information below is modified according to client needs, sector, products, digital strategy, etc. Each training program is available with certification. All programs are modified as per client’s LinkedIn package- Freemium, Premium, Sales Navigator, HR License, etc – For further information on our blended learning (face to face mixed with remote training), certification, and face to face training programs…

For information on our training methods


Social Selling

(social media for sales and business development professionals
– available with certification)

Who is this program for?

BtoB and BtoC Sales managers, Account managers, Sales Directors, Business development Managers, and business people seeking to use social media for sales/business development activities. Please note that this training program is primarily focused on using social media for sales and can be taken with or without the LinkedIn Sales Navigator program. For more information

Objectives:

  • Gain understanding of Social Selling on social networks and how to integrate it into your everyday sales strategy
  • Create an individual and branded sales personal branding and understand how the two work together
  • Devise a communication and visibility action plan
  • Improve sales visibility, lead generation, and outreach within your business ecosystem as a Social Selling Ambassador

Program:

  • Social media, business ecosystem, and strategy mapping (LinkedIn, Viadeo, Twitter, Facebook…)
  • Audit your current digital sales actions and behaviors
  • Tracing the customer journey
  • Understanding which social media functions suit your on line sales strategy
  • Create a social media profile and choose the right social network in line with your targets and objectives.
  • Manage your social media profile(s)…
  • Understand and trace prospect and client social media habits.
  • Integrate Social Selling methods into your everyday practices in order to reach out to, get in touch with and keep your business ecosystem engaged.
  • Become a Social Selling Ambassador.
  • Integrating digital prospection techniques: using the advanced search functions, creating content, mastering key words, Google search, etc.
  • Combining your on and off line sales strategies.
  • Create an recruiting action plan with KPI and ROI tracking.

Digital HR

(social networks, digital sourcing and recruiting basics and digital employer brand baseline
– available with certification)

Who is this program for?

Human resources, sourcing, talent acquisition, etc. and any other professionals from any sector, market, business unit, etc. seeking to use social media for recruiting, filling their talent pipeline, working on employer brand visibility, etc. Please note that this training program provides a general overview of digital HR topics and can be taken with or without the LinkedIn HR license program.

Objectives:

  • Define and adopt Digital HR habits and routine.
  • Apply Digital HR to your recruiting and sourcing strategies in order to improve visibility and recruiting.
  • Identify the right channel as per your HR objectives.
  • Communicate effectively within your HR ecosystem.
  • Enhance individual and corporate social media presence and visibility as a Digital HR Ambassador.
  • Learn how to use and be comfortable with digital HR tools: digital sourcing, writing 2.0 friendly job ads, online CV databases, candidate interaction, etc.

Program:

  • Social network, job boards, other digital HR tools, and your HR ecosystem (LinkedIn, Viadeo, Twitter, Facebook…)
  • Audit your current HR online activities, objectives, and strategy.
  • Trace and follow the online candidate journey.
  • Understand which social media functions suit your on line recruiting strategy.
  • Create a social media profile and choose the right social network in line with your targets and objectives.
  • Manage your social media profile(s).
  • Understand and trace candidate/job seeker social media habits.
  • Integrate Digital HR methods into your everyday HR practices in order to reach out to, get in touch with, and keep your HR ecosystem engaged.
  • Become a Digital Manager Ambassador
  • Integrate digital recruiting techniques: using the advanced search functions, creating content, mastering key words, Google search, etc.
  • Combine on and off line HR strategies.
  • Create a recruiting and tracking action plan.


Digital Manager

(available with certification)

Who is this program for?

Professionals with any digital/social network level and comfort zone seeking to improve their digital acumen, become more comfortable with everyday social media usage for business, and use social media to improve their work performance and get business results. This training is valuable for professionals looking to manage their social media profiles in an effective manner. For more information

Objectives:

  • Gain understanding of the business results behind digital and how to use digital tools in your everyday work life
  • Find your digital comfort zone and objectives as per your job, ecosystem, and everyday work practices
  • Create and put into place your working personal branding
  • Learn how to communicate and gain and manage visibility on social media in order to boost your job performance and stay in touch with the digital market place
  • Devise a daily digital action plan.

Program:

  • Social network overview (LinkedIn, Viadeo, Twitter, Facebook…)
  • Audit your current online work activities, objectives, and strategy
  • Trace and follow the online journey for members of your business ecosystem
  • Understand which social media functions suit your on line work strategy
  • Create a social media profile and choose the right social network in line with your targets and objectives
  • Manage your social media profile(s) on your work computer and smartphone
  • Understand and social media habits of people working in your sector and industry
  • Integrate Digital Manager methods into your everyday work practices in order to reach out to, get in touch with, and keep your business ecosystem engaged.
  • Become a Digital Manager Ambassador
  • Integrate digital techniques: using the advanced search functions, creating content, mastering key words, Google search, etc
  • Combine your on and off line strategies
  • Create a digital action plan with KPI and ROI tracking.


Digital recruiter

(social networks and digital tools for HR, digital sourcing and recruiting, and digital employer brand – available with certification)

Who is this program for?

Human resources, sourcing, talent acquisition, etc. and any other professionals from any sector, market, business unit, etc. seeking to use social media for recruiting and filling their talent pipeline. Please note that this training program is primarily focused on recruiting and sourcing by using digital tools and can be taken with or without the LinkedIn HR license program. For more information

Objectives:

  • Define and adopt digital Recruiting habits and routine
  • Apply Digital Recruiter techniques to your recruiting and sourcing strategies in order to improve corporate visibility, sourcing, and recruiting.
  • Identify the right channel as per your recruiting objectives.
  • Communicate effectively within your HR ecosystem
  • Enhance individual and corporate social media presence and visibility as a Digital Recruiter Ambassador
  • Learn how to use and be comfortable with digital HR tools: digital sourcing, writing 2.0 friendly job ads, online CV databases, candidate interaction, etc.

Program:

  • Social network, job boards, other digital HR tools, and your recruiting ecosystem (LinkedIn, Viadeo, Twitter, Facebook…)
  • Audit your current recruiting online activities, objectives, and strategy
  • Trace and follow the online candidate/job seeker/“just looking” journey
  • Understand which social media functions suit your on line recruiting/sourcing strategies
  • Create a social media profile and choose the right social network in line with your targets and objectives.
  • Manage your social media profile(s) and other digital recruiting tools
  • Understand and trace candidate/job seeker/”just looking” social media habits
  • Integrate Digital Recruiter methods into your everyday recruitment practices in order to reach out to, get in touch with, and keep your recruitment ecosystem engaged.
  • Become a Digital Recruiter Ambassador
  • Integrate digital recruiting techniques: using the advanced search functions, creating content, mastering key words, Google search, etc
  • Combine your on and off line recruiting strategies
  • Create a recruiting action plan with KPI and ROI tracking.


Some of our other training programs include:

  • Community Management
  • E-marketing
  • Business development on social networks for non-sales people
  • Social telemarketing
  • After sales service on Twitter
  • Twitter for PR professionals
  • Brand ambassadorship

All programs are available with certifications and in blended learning, face to face, or remote training formats. For more information