Business Cases

Digital Recruiter Certification and Digital HR Training

Client and challenge

The European Stanley Black & Decker HR team added Digital HR to corporate HR core skills program.

Solution: 100% distance blended learning

  • virtual classroom
  • collaborative platform
  • learning by doing
  • social learning


Stanley Black et Decker

1 recruitment
app. 3k saved
360 sourced

“As an experienced LinkedIn HR licensee, the Digital Recruiter certification gave me advanced LinkedIn and Twitter techniques. Smartworking® certainly knows their stuff!”
HR Project Manager - Stanley Black & Decker



Introducing Social Selling to 300 sales reps

Client and challenge

A multinational supply retail company with headquarters in the US had already recognized the importance of social media and organized a social media training program for their sales reps. The France office followed suite, also acknowledging the skill and financial value of training 300 large & medium accounts sales people to use LinkedIn.

Solution: Social Selling onboarding

  • live dynamic presentation
  • series of short videos with quizzes and tracking

Leading American office supply retailing multinational


 100 new profiles
100 improved profiles
“The Smartworking® video training has provided concrete methods guiding me in creating my Social Selling profile…”
Sales rep

“ I have finally understood how to use LinkedIn as a social sales tool in my everyday professional practices…”
Sales rep
“The Smartworking® Social Selling videos have shed light on areas which were unclear to me and have given me assistance on how use LinkedIn as a sales tool without hard selling”
Sales rep

businessman using smartphone and laptop

Introducing digital

Client and challenge

Having included digital in their offer, APEC, a French privatized association providing career services to managers, SME’s, and multinationals, is providing digital guidance to their employees in order to support clients, brand presence, and strategy.


Blended learning digital learning program



+ page views/day
+25 brand ambassadors
Internal digital transformation influence
 ”The Smartworking® training really helped my social media usage to take off. I particularly appeciated the blended learning method and the exercises I had to do on my own work time.

Smartworking® helped me to understand how to get digital into my busy work space by not just giving me key methods and the time to practice and digest at my own pace, but also really motivated me to make digital an inherent part of my daily HR life! ”.

Recruitment and Mobility Manager

Social Selling

Client and challenge

After having included digital transformation in their consulting services for the banking/finance sectors, Senior Consultants at Kurt Salmon needed to boost their own digital skills in order to be line with their offer and ecosystem.

Solution : Blended learning

A mix of distance via virtual classroom and face to face training – LinkedIn and


10 brand ambassadors
+ 20% leads
+ 35% deals impacted
+ 20% opportunities
+ 100% contacts
 “Smartworking® training helped our team to diversify our business strategy, identify social media as a real business tool and include it in everyday practices.
The Smartworking® methodology, a mix of face to face and remote training with interactive exercises, is flexible and suited our schedules. It allowed us to become effective and operational quickly”.
Aurélie Brugère
Senior Consultant