While Social Selling is the new hot buzz word, most people tend to associate Social Selling with LinkedIn. So what about Twitter? Can you turn communicating with prospects and clients on Twitter into sales?
With 320 million users on Twitter, you definitely don’t want to be missing out on the Social Selling possibilities that Twitter offers. So the answer is obviously YES.
Here are 3 ways to use Twitter to up your Social Selling game!
1/ Follow. If your clients and prospects are using Twitter for professional purposes (meaning they’re communicating on work related subjects during the business day), then there is no better way to learn about what is important to them than by following them on Twitter.
→ The Social Selling Plus: Your clients and prospects will receive a notification that you’re now following them, so you will definitely get onto their radar screen!
2/ Inform. Twitter is the perfect place to show your business community what you’re about. Show that you’re an expert in your area by sharing relative information, tips, your opinion, etc. about subjects that matter for your clients and prospects.
→ The Social Selling Plus: Social Selling is about being social. By being active on Twitter,
you’ll contribute to a serious and value rich online presence that your clients and prospects will not be able to miss, plus you’ll be enhancing their customer journey… (well hello Google 😉 ).
3/ Reach out! Mentioning your clients and/or prospects in a tweet that will interest them is another great way to get their attention. This type of reach out is more direct than mentioning them in a LinkedIn share (which is also less of a common business practice). This type of direct contact can also help you to be in touch with them and get them engaged in regards to a specific subject.
→ The Social Selling Plus: If your clients and prospects follow you back, you will have the possibility to be in direct contact with them via Direct Message. Now that could be even better than having their telephone number! 😉
If you have any questions about social media, Social Selling, etc, please don’t hesitate to send them to us and we’ll be sure to provide you with some answers in this Smart Questions series.